The story of the transformation of the”housewife” into the “stay at home mother” providing “mother-care, not DAYCARE” in American society in the wake of the Pill and Roe v. Wade is an interesting one and there’s not much information on the internet about it because the idea that there was a transition (and that this transition destroyed a substantial amount of soft power among married women) is not compatible with either right wing or left wing narratives about the topic.
We didn’t really have the term before motherhood could be conceivably viewed as entirely intentional/optional, even within marriage. And nobody seems to ask why it bloomed so suddenly and took over, when by its nature it explicitly separates motherhood from marriage, while housewife emphasizes, well, property benefits of marriage for women foremost. Homemaker, it’s worth noting, has begun to turn up as a transition away from stay at home mother, but it lacks that wilful connecting of property with marriage and in fact shifts the domestic world to something a woman must make/build, rather than something she is inherently part of and maintaining/managing.
Since this is just thinky thoughts, I will close with the little data point that over half of American SAHMs use center-based daycare for children aged 0-4 and that we hit that point about 10 years ago and this is in every region of the country, not concentrated in one place, it’s about half everywhere. Employed or not, it’s 80% for BA or higher-possessing mothers.