That people doing it don’t feel that way doesn’t matter, the practical effects are nearly the same as if they did (and plenty do feel there’s a political aspect.)
The problem with this being the way right wing people respond to mass social changes that are detrimental is that it’s expensive on a collective level and a personal level. The costs are so high that right wing people engaging in this type of activism are almost entirely cut off from any other kind of activism.
In contrast, the left wing just sprinkles political dust on their lifestyle and keeps on moving. The left doesn’t promote marriage as the optimal vehicle for private retreat. It doesn’t promote private retreat at all. The right overwhelmingly does. It’s not that the right does no explicit activism, it’s that the default setting is to hide away privately and replicate lost social goods within the nuclear family regardless of whether it’s desirable, feasible or possible within the limitations of a nuclear family.
This breaks women. Women are yelled at for not being able to replicate the social goods of an entire city, town or village, and also yelled at for desiring those goods and also yelled at for not taking on additional community-wide functions as more and more of society breaks down into atomization and isolated individuality.
It also breaks men, but in a more subtle way in which they are told there’s no serious obstacles to their masculine expression or nature except their own will, which is an immensely damaging falsehood. This is as true of the mainstream right wing media as it is of numerous far right blogs.
I’d expand on this more, like perhaps delving into the trades myth that many in the right cling to but make sure to never put their kids into, or how the conservative stack for women doesn’t (that is, the pieces don’t work with each other and reinforce each other; homeschooling comes at the expense of a clean house, as a very typical example). But our private retreat means I don’t have another woman or young girl around to keep my youngest from melting down about getting a small spot of soup on one sleeve. So I have to go deal with that.